Ford Rental – new graphic design : Peter Dean Creative – creative solutions for advertising, graphic design & web

May 2012
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brief

Peter Dean Creative was asked to design a consistent Brand Identity for Ford Rental – the UK’s largest dealer based vehicle rental company.

goals

create marketing strapline that would give a consistent message at both Corporate and Dealer levels.
create a graphic grid system to allow design layouts to work across all the marketing material.
work within existing Ford UK corporate fonts and guidelines.

creative solutions

The best place to find a Ford vehicle to rent – whether short or long term would be from Ford Rental. To raise the profile of both the national fleet rental and local dealer level businesses it was important that the marketing materials could work alongside each other to give a consistent brand message.

With a dedicated national account managers and in-main dealer sales teams, a marketing straplline that illustrated the resources available by being part of the biggest dealer based rental operation in the UK was conceived.

Experience the Service

This line was used to communicate Ford Rentals breadth of excellent customer service whilst giving the Rental division it’s own unique identity.

The print design used the Golden Ratio grid as a reference and a means of supplying creative work that was flexible and easy to construct when filtered down to the dealer network. This grid system allowed for images, copy and contact details to be inserted by local dealers whilst still maintaining a consistent brand image.