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brief
Redz Hair Stylists required a new Brand Identity as they looked to expand their salon outlets and show potential customers to they’re a cut above the rest. Redz Hairstylists offers the complete hair care
experience, including hair extensions and top branded products like Redken. Peter Dean Creative was asked to help develop a new brand identity for the salon.
goals
- Design a classic Logotype that would reflect the style and services of this salon.
- Develop the identity across all print material, signage and social media.
- Advise on a website solutions for future online marketing.
creative direction
I have known Jo, the owner of the salon, for over 10 years and whilst having my hair cut the topic of
setting up a website for the salon was discussed. The salon, in the Suffolk market town of Bungay had just been refurbished, everything from the mirrors to the reception desk had been replaced, apart from, the logo on the windows. I recommended a new logo as a starting point for a new brand identity before online solutions were explored.
Working closely with Jo throughout the design process Peter Dean Creative submitted a range of creative routes; including concepts replicating scissors to mirror the church steeple opposite the salon, designs using a red hairstyle graphic to reflect the salons styling techniques. Jo, however, wanted a design that was a simple logotype with no graphic enhancements. The Ambosia font used in an earlier design was particularly liked, so we concentrated on this font to produce a design that was clean and modern looking. The final logotype was going to be predominately used on a black background and the typographic solution fitted the criteria perfectly.
Jo is extremely pleased with result as it begins to roll out the new branding as the company looks to expand its presence in the region.
Below is just a small sample of the routes explored and final results.
Stage 1
Final Creative:
- Logo & Brand guidelines
- Stationery items
- Signage
- Facebook creative
Links:
The font used for the Logotype was
Ambrosia.
