Virescent – New brand identity

brief

Peter Dean Creative was asked to design a new Brand Identity for Virescent – a Digital PR and Events company with roots in ecological and environmental promotions.

goals

- Design a modern logo that would represent this digital PR & events company
- Reflect its ecological background.

creative solutions

Peter Dean Creative put forward a range of strong graphic designs as possible creative directions to explore, with a leaf motif always at the forefront of our thinking.

Virescent founder Emma Jell felt the design with a pixel influenced logomark that imitated a leaf was ideal and this was chosen as the preferred design. Working closely with the client, a vibrant colour – between a yellow and a green, or  ‘chartreuse’ was chosen. The final Virescent logotype is strong and vibrant with a clean, fresh feel.

Stage 1

Stage 2

final creative

- Logo & Brand guidelines.

- Stationery items.

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